Libertex Group Overview
Established in 1997, the Libertex Group is an international powerhouse with over 25 years of financial markets expertise.
Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of Libertex, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.
Libertex is the Official Online Trading Partner of FC Bayern, bringing the exciting worlds of football and trading together.
The Libertex Group in Numbers:
• 25+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 40+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)
The Libertex Group is constantly driven by a single passionate purpose to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.
Job Overview
The purpose of the job is to lead and guide the ASO team in optimizing the online presence of mobile applications, increasing app visibility, and improving app download rates through optimization strategies. The ASO Team Leader is also responsible for planning, coordinating, and executing optimization strategies.
Key Responsibilities:
- Lead and Manage ASO Team:
- Provide leadership, direction, and support to the ASO team.
- Allocate resources and assign tasks to team members based on project requirements.
- Develop and Implement ASO Strategies:
- Create and implement comprehensive ASO strategies to improve app store rankings and increase organic downloads.
- Keep abreast of the latest ASO trends, techniques, and updates to maintain a competitive edge.
- Market and Competitive Analysis:
- Conduct thorough market research to identify competitors and understand their strategies.
- Analyze competitor apps and develop strategies to outperform them.
- Keyword Research and Optimization:
- Conduct extensive keyword research to identify high-traffic and relevant keywords.
- Optimize app titles, descriptions, and metadata with relevant keywords to improve app visibility.
- Performance Analysis and Reporting:
- Monitor and analyze the performance of apps in app stores, including rankings, ratings, reviews, and downloads.
- Generate performance reports with recommendations for improvement.
- User Experience and Conversion Optimization:
- Work closely with UX/UI designers to optimize app store assets and improve conversion rates.
- A/B test app store assets and analyze results to derive insights and optimize performance.
- Content Management:
- Collaborate with content creators to develop compelling app descriptions, screenshots, icons, and promotional materials.
- Ensure consistency in app store content and branding.
- Collaboration and Communication:
- Coordinate with cross-functional teams, including marketing, product, development, and design, to align ASO strategies with overall business goals.
- Communicate ASO best practices and insights with stakeholders.
Requirements
Key Skills Required
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in ASO, preferably as a team leader, with a track record of successful projects.
- Knowledge of app store algorithms and ranking factors.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Familiarity with app analytics tools, like App Annie or Sensor Tower.
- At least intermediate English - PLEASE SEND YOUR CV IN ENGLISH!
Additional Skills Preferred
- Experience in SEO.
- Proficient in data analysis tools, such as Google Analytics.
- Knowledge of mobile app development and design principles.
Benefits
- Work in a pleasant and enjoyable environment
- Quarterly bonuses based on Company performance
- Generous relocation package for the employee and their immediate family/partner
- Medical Insurance Plan with coverage for the employee and their immediate family from day one
- 21 working days annual leave + 14 days of public holidays
- Annual reimbursement for the employee and family's flight home
- Corporate events and team building activities
- Udemy Business unlimited membership amp; language training courses
- Professional and personal development opportunities in