Chief Marketing Officer
Admiral Markets, Belarus
Job Description
Admirals Group AS is a global company whose regulated subsidiaries offer solutions for trading in exchange-listed securities and CFDs on forex, stocks, ETFs, bonds, indices, commodities, and cryptocurrencies. We care about the success of our clients; therefore we offer numerous educational and analytical tools for better navigation of the financial markets. Our strong dedication to state-of-the-art software and quality assurance means that our clients receive the best, most transparent trading experience.
Since its foundation in 2001, Admirals has continually expanded its reach and today has a staff of over 400, located in 16 offices worldwide, making it a truly global organization. We are convinced that representation in numerous geographical regions enables us to provide our customers with high-quality service and customer support. The bonds of Admiral Markets Estonian investment company, Admiral Markets AS, are listed on the Baltic Bond List, on the regulated market organized by Nasdaq Tallinn AS.
The role covers responsibility for all areas of marketing including mainly web and electronic services and corporate programs and sales, customer experience, public policy, media relations, and promotions. As a senior executive, you will lead a Global Team in order to help achieve the Company’s financial and strategic goals from a Marketing perspective. The responsibilities for the position also include managing Marketing budgets, set up and continuously improve business processes and return on investment tracking. All Marketing is a combination of both science and art, so we are typically looking for our Group CMO role, a person with some level of both disciplines. However, the brokerage industry in general, and our Company in particular, requires for this position a person who is 80% a Scientist (an expert in many of the quantitative tasks in marketing, in particular at user acquisition strategies, big data amp; data analytics, and other optimizations often associated with growth hacking, performance marketing and advertising to customers based on precise data) and 20% an Artist (performing qualitative tasks such as positioning the brand, developing marketing materials and storytelling consistent with that positioning, executing media campaigns).
What your job scope will be:
Concentrating mainly on digital marketing - around 80% of your work.
Product marketing management, partnership/affiliates marketing, and focus on acquisition and customer retention.
Being responsible for the Development and maintenance of all corporate marketing assets online and offline.
Using data analytics software efficiently in order to understand the evolution of expenditure, conversion, profitability
Coordinating the big data and machine learning teams
Advertising including and not limited to electronic and printed promotions.
Market and customer research.
Company branding media promotions.
Taking care of the Company’s media and industry relations, advertising, interactive programs, and communications.
Reporting directly to the Management Board.
What will your day to day work be:
Driving execution and improving Company’s marketing plan.
Overseeing market research and competition analysis.
Keeping up with product development to ensure correct marketing strategies.
Researching and creating marketing ideas and areas of business growth.
Working close with Product owners to ensure the best service for Customer, Staff, and Partner needs.
Handling public relations and corporate communications that are designed to deliver a brand-consistent message.
Developing new and maintaining existing business relationships.
Leading the design and production of all aspects of visual marketing needs.
Requirements
Degree in the relevant field is relevant.
Great communication and interpersonal skills.
Proven track record of Digital Marketing experience.
5+ years of successful experience in a senior leadership role.
Thorough knowledge of marketing principles, product or service management.
Strong leadership ability and experience in managing large diverse teams.
Ability to effectively manage budgets over 5M euro.
Benefits
Fun, freedom, and fabulous career development opportunities.
International working environment.
Professional and motivated team with a Let’s do it attitude.
Working experience in a regulated global financial company - we are among the TOP-20 biggest brokers in the world.
Excellent compensation package including results-based bonuses.
And much more!